Who is Önsel?

I’m a creative professional with 15 years of experience in digital and visual media. Currently, I work as the Creative Director at INFINIA, leading the visual and digital design department where I drive the creative vision, execution, and innovation across projects ranging from brand systems to 3D-driven motion graphics.

Over the years, I’ve built expertise in Art Direction, Visual Design, Marketing, and Team Leadership, combining strategic thinking with hands-on execution. I’m passionate about building creative teams, mentoring talent, and fostering a culture where ideas can evolve into high-impact results that serve both creative and marketing objectives.

I’m an experienced Cinema 4D user with in-depth knowledge of rendering engines like Redshift and Octane. I’m also highly proficient in Adobe After Effects, Illustrator, and InDesign, which I frequently use across animation, branding, and editorial design workflows. Additionally, I use Unreal Engine to craft real-time visuals and immersive design experiences that push beyond traditional formats.

I’m also AI-positive and actively explore how AI tools can enhance creative workflows, speed up production, and open new possibilities in design. I believe in integrating technology not as a shortcut, but as a catalyst for smarter, faster, and more scalable creativity.

Throughout my career, I’ve collaborated closely with marketing and product teams, ensuring that every creative output is not only visually powerful but strategically aligned. For me, design is more than aesthetics—it’s a form of storytelling, influence, and purposeful connection.